Demand Gen: Sales and Marketing Funnels
I have extensive experience developing integrated sales and marketing programs—initiatives that drive engagement and activate audiences across desired markets and channels.
Strategic Prospecting Programs
I have demonstrated success building custom prospecting programs for consultative selling organizations - combining standardized selling processes with timely, tactical marketing support that accelerates the prospecting sales cycle, increases selling and marketing efficiencies, and positively impacts the lead to “close won” ratio.
Lead Qualification Criteria / Scoring
Standardized Sales Cycle + Pipeline Milestones + Forecasting
CRM Customization (Salesforce.com + Hubspot, etc)
Standard CRM Processes: Input and Outputs
Management Dashboards
Customizable Reports and Data Analysis
Demand Gen / Marketing Sales Support
Research / Data Analysis
Omni-Channel Advertising
Content Marketing / E-marketing /Sales Collateral
Social Media / Blogs / Newsletters
Public Relations / White Papers / Use Cases
Branded Podcasts
Event Marketing / Trade Shows
Sponsorship / Promotional / Experiential Marketing