Fractional marketing leadership for organizations navigating growth and complexity

We help leadership teams translate ambition into action. Through integrated marketing, brand, and creative strategy, we bring senior-level perspective, hands-on execution, and the agility required to scale — without the constraints of traditional executive structures.

— Stephen Dorsey, Principal
— Donna MacMullin, Senior Associate, Brand & Creative Strategy

What does ‘Fractional’ mean?

Put simply, fractional marketing means hiring highly skilled senior-level marketing leadership to work on a project basis — without the overhead of a full-time executive hire.

It’s a cost-effective and efficient way for businesses to achieve growth goals, with the added advantage of integrated strategy and creative execution working in lockstep from day one.

Why it works for our clients

Scale us up or down as your needs evolve: Project-based or ongoing part-time support.

Flexible Engagement

Senior marketing leadership without the salary, benefits, and long-term commitment of full-time hires.

Cost Efficency

Fresh eyes on your strategy and execution, with unbiased recommendations for advancement.

Objectivity

Strategic and creative expertise working as one team —no silos, no misalignment.

Integrated Strategy + Creative

Business acumen beyond marketing, including business development, budgeting, and operations.

360-Degree Expertise

Proven processes and diverse experience deliver faster outcomes than building in-house.

Accelerated Results

We handle strategic planning and creative execution so you can focus on running your business.

Leadership Focus

We quickly immerse ourselves in your sector, connecting industry fundamentals with creative marketing strategies that resonate with your audience.

Deep Industry Agility

Ways we can help

Strategic & Growth Planning

Senior-level leadership and a proven process for developing and implementing long-term strategic plans.
Brand Development & Positioning

A strategic approach to formalizing foundational brand pillars, guiding principals and marketing standards.
Creative & Campaign Leadership

Senior creative leadership to translate strategy into compelling campaigns, content, and experiences that drive engagement and results.
Go-to-Market & Revenue Enablement

Aligning messaging, channels, systems, and internal processes with how revenue is generated.
Equity, Diversity & Inclusion (EDI)

Advisory services with a strategic marketing and communications lens. Facilitation, moderation, program training, thought leadership and more.